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Custom Research and Analysis
through Surveys
Surveying your audience allows you to:
Determine which types of prospects & customers are most likely to purchase.
Also ask about their timeframe and process for buying.Find out what school programs are using your products or services.
Example: "Have you traveled out of state with your band in the last 3 years?"
Matching the responses to our back-end data allows you to immediately see the differences in the school band universe between band programs that have traveled and those that have not.
A recent MTD survey asked band directors what brand of drum head they recommend most.
The responses were vastly different by grade level!Decide which of your current marketing efforts are giving you a worthwhile return.
Example: "Which of these state conventions do you plan to attend?"
Respondents rank a list of conventions, revealing which ones are most worth your time & expense.Track educational trends.
Example: ask which brands of trumpet band directors recommend, and see the results by grade level. Repeat this survey every few years to chart the trends.See competitive trends in your market.
Ask respondents what brands they currently use, how much influence pricing has in their choices, etc.
Plan for roll-out of a new product or service
Example: "Would you have any interest in a cherry-flavored sax reed?"Determine purchase preferences.
Example: "Which source are you likely to use to buy instruments for your program?"
Respondents are asked to rank: local dealer, direct sale, web site, catalog, etc.Determine communication preferences.
Example: "How do you prefer to be contacted?"
Respondents are asked to rank: email, phone, at a state educator convention, etc.
Specific benefits MTD brings to the table:
The depth of our data.
With a 100% match rate of respondents back to our list, there is no need to ask participants about the grade level of their school, the enrollment, the wealth of the surrounding community, whether they teach at multiple schools, or even what types of ensembles they direct — we already know that, and more.The breadth of our data.
A survey of your own customers will yield skewed data because you're sampling a limited universe. MTD delivers a sample from the entire universe of school music and performing arts educators.Our detailed knowledge of your market.
MTD knows the universe of school performing arts. We can help you determine which market segments to sample, what questions to ask and how to ask them. We can also help you interpret your findings, and make specific recommendations based on those findings.Our survey design expertise.
MTD has the experience to formulate questions so that the reporting and analysis will go much more smoothly and be more cost-effective.
For instance, we observed someone else's survey at a recent convention which asked participants an open-ended question likely to yield hundreds of different answers. All those answers will have to be sorted into meaningful information – a time-consuming and tedious task. A drop-down list of ranges would have been better for processing the results.
Our survey design expertise means we save you from those types of costly mistakes.Confidence in the accuracy of results.
MTD calculates how many responses are required for each survey in order to guarantee accuracy with a confidence level of 95%, +/- 3%.
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Knowing more about school performing arts than anyone else