MTD Marketing - Specialists in School Music, Theatre and Dance Program Data
MTD Marketing, Inc. - Specialists in School Music and Performing Arts Data
Products & Services
Request a Count from our knowledge base.

Mailing Lists - (100% Deliverability Guarantee)
Email Broadcast Service
List Cleaning & Data Appending Services
Customer Database Profiling
On-site Marketing Consulting
Managed Lists / List Broker Info

CLICK HERE to download the MTD 2008 Information Brochure (PDF).

Please call us if you'd like an explanation of any of the information below: 800-320-7507.

Mailing Lists  
Rates and Selections (not all selections are displayed)
MTD's minimum list rental charge is $250 (approx. 2,500-3,000 records).
Music, Drama and Dance Teacher Names$72/M     (/M = One Thousand)
Schools Addressed with ATTN: line$40/M
State or Zipcode+ $12/M
Enrollment Levels+ $12/M
School Type (public, private, Catholic)No additional charge
Grade Level (Jr. High, Sr. High, Elementary, etc.)No additional charge
District Expenditure Level+ $12/M
School Opening/Closing Date+ $12/M
Wealth (Median Income Index)+ $12/M
County Type and/or city area+ $12/M
Radius or Map Select+ $20/M     (minimum $150)
Nth Selects+ $2/M
Phone Number and/or Fax Number*
*(Warning: use cautiously as the FCC has restrictions on fax advertisements.)
+ $12/M
Multi Program or Cross-list File Matching+ $15/M
NEW!— District Music/Fine Arts Supervisor

We have additional data on related criteria for District Supervisors:
  • Size of the district (number of schools, enrollment)
  • Type of area (rural, urban, etc.)
  • How many music teachers are working in the district.
Narrow your target audience down on any combination of criteria.

Order supervisor data separately, or add them in only for those districts to which you're mailing to teachers.
$98/thousand for
  one-time use
Output Formats
Cheshire Labels+ $15/M (/M = One Thousand)
Pressure Sensitive Labels+ $15/M
3.5" Diskette+ $5/each
CD-ROM / DVD-ROM+ $5/each
Electronic Output+ $10/E-mail/FTP site per file
Keycoding+ $3/M
Galley ListingOne-half of list price when ordering at the same time. Otherwise, list price plus $15/M.
Telemarketing Cards
Snapshot of latest counts from the MTD Knowledge Base
Updated: November, 7, 2008
Music & Performing Arts Teachers & Directors Senior High
9-12,6-12 and K-12
Junior High
6-8
Elementary
K-6, K-8
Unduplicated Total
Concert Band 18,159 11,671 13,886 43,716
Marching Band 11,872 3,006 271 15,149
Jazz Band 10,143 4,792 327 15,262
Choir 17,721 9,754 22,388 49,256
String Orchestra 5,242 4,119 6,895 16,256
Music Dept. Chair 9,755 4,123 196 14,074
Drama/Theatre 14,970 5,482 1,466 21,918
Classroom Dance 2,808 761 131 3,700
Classroom Guitar 2,656 1,073 722 4,451
Classroom Keyboard/Piano 2,147 671 901 3,719
Music Theory 2,620 468 27 3,115
General Music 2,672 1,572 47,824 52,068
Percussion 180 29 21 230
Drill Team 334 65 3 402
Winter Guard 297 5 0 302
Color Guard 1,000 57 0 1,057
Mariachi 52 34 1 87
This data is only a snapshot. It does not take into account teachers with dual roles, etc. and should NOT be used to estimate print quantities. Call us to get a custom counts report and estimate, or click here to fill out a “Counts” request.
Deliverability Guarantee
  • MTD will pay $1.00 for each undeliverable mail piece provided they are submitted to us within 90 days from the invoice date.
  • After 90 days we will refund $1.00 for each address that can be used to update our lists.
  • We do not refund for U.S. Postal Service errors.
Email Broadcast Service  
When email is used as a follow-up to a physical mailing or to feature products or services (such as a previously mailed catalogue) it greatly increases the effectiveness of that mailing. Email is also a great relationship builder with clients or prospects you’re already keeping in touch with through mailings.

We currently offer two options:

  1. Teacher Email prospecting service.

    MTD does all the work for you in preparing and sending your broadcast: HTML design, CAN-SPAM compliance, list preparation, sending tests for approval, etc.

    MTD can use your House List or you may license a list to emails of selected directors. (MTD does not release or furnish these email addresses.) We can also use both your House List and our list.

    After the sending is complete, you are provided with a link to a live reporting page of your broadcast where you can find tracking information such as emails received, opens, bounces, clicks, subscriptions, etc.

    Click here for product and rates sheet.



  2. Customer Relationship Management (CRM) email service.

    A "do-it-yourself" turn-key email application designed to keep your brand in front of your own clients (your House List) as well as prospects.

    Although this service gives you complete control over your design, setup, sending and reporting, MTD can help you with any aspect of the process for an additional fee.

    Click here for product and rates sheet.

List Cleaning & Data Appending Services  
Rates
Merge/Purges
(applies to combined total of all merged lists)
$7/M (/M = One Thousand)
NCOA
(National Change of Address updating)
$3/M
Cleaning and Formatting Lists$  50/per list - Basic
$150/per hour - Complexed

Customer Database Profiling  
Database profiling is provided as part of our Consulting Packages (see below).  We match your customer database against the universe of Elementary to Senior High Schools and provide you reports on the demographics of the schools which buy from you.  This is invaluable to you in helping you better fine-tune your marketing efforts and where you spend your marketing dollars.

On-site or Off-site Marketing Consulting  
Take full advantage of our expertise in the School Performing Arts market.  We will travel to your location to do complete profiling and consulting of your marketing strategy.

Off-site consulting can be performed through WebX technology as another option.

Managed Lists  
  Educational Theatre Association (EdTA) Members List

  Educational Theatre Association Dramatics Publication Subscriber List

List Brokers: If you're interested in selling/marketing our list data, we provide a 20% commission on the base rate and the selects.  Call for more information.
MTD Marketing - Specialists in School Music and Performing Arts Data