Because MTD tracks results across ALL your campaigns—building a valuable response history over time—opt-ins must be gathered through a custom web form.

If you would like to include a subscribe link in your mailings to help build your opt-inhouse list, MTD can create a Standard Opt-in Form, customized to match the look of your web site. Click here to view an example of MTD's own Opt-in Form.

Your form will only need to be created and set up ONCE. Then it will be included in all your future mailings through MTD (unless you instruct us to disable it for a specific mailing).

The fee for setting up the Standard Opt-in Form is a one-time charge of $75.

You may, of course, have us tweak the form if your needs change in the future; for example, you wish to upgrade to a "preference panel" whereby recipients can choose what type of messages they wish to receive from you, indicate how often they wish to hear from you, set their messages on hold for the summer, etc. Design time for upgrades are billed by the hour.

If you do NOT wish to have an opt-in link in your mailings, you may leave it out. A subscribe link is not required by law – just an unsubscribe link, company physical address & phone number, along with identifying the email as a commercial message.